MatSetu equips party leadership and karyakartas with a single workspace for voter outreach, daily tasks, WhatsApp campaigns and polling-day coordination — designed for the realities of Indian elections.
Today, even well-organised parties lose hours every day to spreadsheets, missed callbacks, and karyakartas who don't know which voter to reach. MatSetu is built around how the work actually happens — phone in hand, often offline, often after dark.
Voter lists arrive as PDFs, get split across WhatsApp groups, and never get reconciled. Karyakartas waste their day searching for numbers instead of speaking with voters.
Booth captains can't tell who called whom, who promised what, and which households still need a visit. Reports are anecdotal at best.
On voting day, parties depend on booth-level WhatsApp updates that are slow, lossy, and impossible to verify in real time.
Most CRMs assume English-fluent, smartphone-native users. Real karyakartas are 45-60, work in Hindi, and need bigger taps.
"For the first time, I know which voters in my booth I have spoken to and which I haven't. Earlier my register was the only memory I had."
"Polling day used to be six hours of phone calls between coordinators. With MatSetu's live mode, our booth heads update us in real time — we redeployed two cars before noon."
"The Hindi-first interface matters. Our older karyakartas opened the app and immediately knew what to do — no training session needed."
All plans include the karyakarta app, admin console, voter sync, WhatsApp batch sending, and polling-day mode.
All prices exclude GST. We offer a 60-day campaign-window package for by-elections.
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A single-constituency setup takes one working day from voter list upload to karyakartas signing in. State-level rollouts take 5–7 days.
All data is hosted in Indian data centres, encrypted at rest. National-tier customers can opt for on-premises or air-gapped deployment.
MatSetu follows Election Commission norms for voter data handling and outreach windows. Outbound messaging respects DND and silence periods automatically.
Yes. The Android app runs on devices from ₹6,000 upward and is built to work on patchy 2G/3G networks with offline queuing.
Every paid plan includes virtual onboarding for booth captains. State and National plans include in-person field training.
Hindi and English at launch. Marathi, Tamil, Telugu, Kannada and Bengali are on the roadmap for FY26.
A small team of operators, engineers and designers who have spent the last decade in Indian political tech.
Ten years building voter-data tools. Previously led karyakarta technology at a state-level party.
Ex-Flipkart, ex-Razorpay. Has shipped offline-first apps to a million low-bandwidth users.
Worked on three state campaigns and one general election as a karyakarta-trainer-turned-PM.
A 20-minute call with our team. We'll set up a sandbox with one of your constituencies so you can see the app exactly as your karyakartas will.